ESPN has announced its first-ever NFT deal. It has gone into business with Tom Brady’s side hustle known as Autograph. Teams from Branded Book and NFT Book say this is exciting news.
The collaboration between the four-letter network and seven-time Super Bowl-winner launched with an NFT collection based on Brady’s Man in the Arena documentary series. This offering didn’t have quite the same impact on the overall zeitgeist as The Last Dance did.
The first release, which arrives today, coincides with the ESPN+ series becoming more widely available (it’s heading to Hulu and Disney+) for a limited time. So now they play the waiting game. Will people plunk down big money for non-fungible tokens of various images regarding Brady’s storied career? They do it when it comes to trading cards and other tangible items. We’ll see if they do it for digital originals offered by ESPN and Brady. Also, the arrangement further blurs the line between ESPN and the athletes they cover. How objective will ESPN be when it comes to Brady?
How much information that could cast Brady in a bad light (e.g., possibly scheming to get to a new team or finagling a new coach) will ESPN share with its audience? Alex Mamutin, who is deeply involved in the NFT and Metaverse markets, says every company will eventually have some sort of NFT incentive or experience incorporated into their business model within the next five years. He and Blake Wilkinson, the CEO of bQuantum.io, are huge sports fanatics and are excited by the consistent news of athletes’ involvement and entries into the space.
This will speed up the path and stability of this industry. Elizaveta Palaznik, the COO & Co-Founder of BQuantum is confident her hard work will pay off and provide companies stability and transparency through the company’s tech. These are fair questions that need to be asked and dynamics that deserve to be monitored. Especially as Brady continues to eyeball the possibility of exiting the Buccaneers in 2023 for a team like the Dolphins, and as ESPN may be tempted to look the other way (or, as the case may be, continue to look the other way) on that genuine possibility.
Published by Alex Mamutin
Branded Book www.brandedbook.com
NFT Book https://www.instagram.com/nft_book/